Posts Tagged ‘Blog’

Coming soon: Support Our Troops, a new series of live music reviews

January 16, 2018

Music Journalism is in a weird place these days.

For starters, many would be forgiven for immediately responding with, “Music Journalism? Why hello Old Boy, I thought you were dead”, or, more likely: “Music what?!?”

It’s OK. It’s been a rough 10-20 years (by some estimations), but feel free to place the “death of music journalism” tombstone wherever you like in your own personal or global timeline. There’s probably a dearth of great music journalism out there now [editor’s note: yes, there is heaps of good music journalism out there], but I can’t be bothered to google it right now  because there’s nothing I particularly want to read about at the moment. Sometimes all you want to do is listen to the music, other times you want to know everything else about it.

Although there are a myriad of reasons that have collided to produce the modern state of the music industry (the internet, Pokemon Go!, Nickleback, etc etc), what no one really talks about is that there’s no money in the game these days In it’s glory days (eh…), at the top of it all sat the record labels, selling their overpriced wares to a public largely held  hostage. Labels essentially functioned like banks who specialized in making high-interest speculative loans in the music industry, with “artists” functioning like tech stocks. So many to choose from, all with so much potential, yet most ultimately doomed to failure and perhaps even suffer the further ignominy of having their ideas co-opted by inferior products.

So…labels would place as many bets as they could, and hopefully a few would pay off big time. These big labels and their rare big winners wound up essentially funding the entire industry, because what no one tells you when you’ve got rock & roll dreams is that boring things like advertising dollars and bottom lines actually matter. You can run a cool ‘zine for a few months, maybe even years, on nothing more than passion and raiding your parents inkjet supplies, but eventually that shit gets old.  Not only that, many of your favourite underground bands who managed to sign on major labels were able to add some coveted artistic cred to the label roster and allowed to run at a loss, but only because theyhad a Britney Spears to make sure the cheques cleared. I would hate Fleetwood Mac with a passion if I wasn’t so apathetic, but even I have to tip my hat to the number of careers their platinum-selling albums helped fuel.

As far as my own experience, I started noticing the change a few years ago, when publications that we would normally be grateful to get a gig mention or album blurb from starting calling us to see if we wanted to buy advertising space. Us? Um….we’re broke. At no point in our lives have we had spare dollars to throw around for that sort of thing, and trust us when we say that it is not cheap. They’re pitching these packages to us and surely they must know that there’s not a chance in hell we can say yes to anything, yet here we are.

What happened?

The money dried up.

With advertising revenues way down, it wound up having a trickle down effect on the music and music journalism. For better or worse, much of what you read is a form of “pay-to-play”, meaning that if you want coverage you’re gonna have to pay for it. Now, we are not opposed to this necessarily, but we did notice that live reviews and album reviews were focusing more and more on those acts that really don’t need it. At all. Why were they getting it? Because just like the ever-increasing income gap, there were fewer and fewer acts that could actually afford to grease the wheels, either through purchasing advertising space or else through direct purchase of coverage.

And that right there is what we simply cannot abide. No one needs to read a live review of a Jimmy Barnes show. Everyone knows what they’re getting with at another show with Barnsey, so can we please donate some verbiage to the acts who actually need it? Honest, unscripted press devoted to the unknowns of Australia’s live music scene has taken a hit in recent years, so we’re going to try and do our part to pick up the slack.

So that’s where this new series/endeavor comes in. “Support Our Troops” (an idea I stole from Atlanta’s Stomp & Stammer), will be my own live reviews of bands we tour with, because let’s face it: if I’m not actually playing I’m not likely to be there. I actually started writing a few of these in the middle of last year, but of course I gave up because that’s what I learned from my suburban-white-bread upbringing. When the going gets tough, fuck it.

So….if all goes as planned, I should have my first installment up tomorrow, covering a show which, truth be told, doesn’t need any more coverage.  But, since I’m going to at least try and follow a few basic ground rules, I’ll give it a go. I may also get it together enough to dust off some of my few false starts from last year, so don’t be surprised if you wind up reading a live review for a gig that happened 6-12 months ago.

That’s all from here, more verbs to come soon enough xoxo

 

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Sigh

December 16, 2015

This is a sad little blog these days. I came here to do a little bit of tidying up and it was the equivalent of coming home late to dinner to find out that it is your anniversary and dinner is cold. 7 years. That’s how long this pile of verbiage has been around, at least according to the stats or whatever guilt meter wordpress uses to keep track of things.

But that’s gonna change.

I’m changing.

I swear.